Enterprise Architecture Case Study

Chelsea FC Digital Suite

Serving as Lead Technical Architect for Chelsea FC's digital innovation hub. We designed, engineered, and scaled a suite of four custom mobile applications bridging sports science, real-time computer vision, and IoT hardware.

The Architecture Challenge

Chelsea Digital Ventures was tasked with building a modern suite of apps that bring elite, professional-grade training and metrics directly to consumer mobile screens. As Lead Technical Architect, Paul Leo took charge of architectural planning and implementation across the entire system. He decoupled complex hardware pipelines, integrated high-performance on-device sensors, established bulletproof VIPER patterns to unify iOS and Android code structure, and ensured strict weekly release cycles to App Store production.

ARKit CoreBluetooth AVFoundation SwiftUI Combine VIPER Architecture

Four Digital Products, One Decoupled Core

A technical breakdown of the individual systems shipped for Chelsea FC.

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Perfect Play: Computer-Vision AR

A highly interactive football-training app that evaluates passing and dribbling accuracy. We implemented a bespoke pose-estimation algorithm that runs locally on the iOS device, mapping 17 key human joint vectors in real time against a live camera feed inside an AR environment.

  • ARKit Context Anchor Mapping: Establishing virtual training fields on living room floors and back yards.
  • Vision & CoreML Decoupling: Decoupling frame buffers from AVFoundation at 60Hz to prevent main-thread latency.
  • Joint-Vector Geometry: Real-time calculation of player body postures to deliver custom technique feedback.

Footwork: Smart Bluetooth IoT

An app that pairs via CoreBluetooth with a smart training football containing embedded inertial sensors (IMUs). It streams telemetry data at 60Hz to evaluate touch speed, juggling count, and foot coordination.

  • Telemetry Protocol Stack: Designing custom binary parsing on top of standard GATT Bluetooth attributes.
  • Dynamic Packet Reordering: Buffering and syncing raw accelerometer data to ensure precision.
  • CoreData Local Storage: Caching training sessions offline and syncing to Firestore upon network recovery.
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C-Score: Camera Heart-Rate Suite

A health app that monitors player metrics. Highlights include a custom camera heart-rate monitor utilising AVFoundation to measure pulse, AR body-scanning to evaluate body fat, and an interactive reaction game.

  • Photoplethysmography (PPG): Analyzing frame red-channel intensity fluctuations on index fingers via the AVFoundation camera stream.
  • SwiftUI Reaction Game: Built entirely using SwiftUI and Combine to register millisecond-level finger touch triggers.
  • AR Body Scan Metrics: Computing visual dimensions to analyze changes in body posture.
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Blue Fuel: High-Scale Nutrition

A sports-nutrition system designed to deliver customized plans to elite athletes. We created modular structures that integrate personal biometrics, physical workload metrics, and targeted dietary recommendations.

  • Unified VIPER Core: Reusable business logic components shared cleanly between iOS and Android.
  • Payment Gateways & Security: Safe billing configurations handling thousands of transactions.
  • Push Notification Syncing: Event-driven alerts detailing exact nutritional plans based on custom training load records.

Architectural Principles

How we achieved clean development velocity across a suite of complex sports apps.

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Decoupled Design Patterns

We split sensor logic (Bluetooth, Camera, AR) into clean SPM targets. This allowed features to be tested and iterated independently without blocking other components.

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Rigorous Automated Tests

Using Quick & Nimble, we established Behavior-Driven Development (BDD) patterns, testing complex states such as Bluetooth disconnections and frame-drop buffers.

Swift Concurrency Integration

By decoupling background pipelines from the main thread, we achieved smooth 60fps rendering, essential for fast-paced camera and gaming applications.

"Paul joined Chelsea Digital Ventures as our Lead Architect during a critical pivot. He took four disjointed repositories and transformed them into a unified, high-performing app ecosystem. His mastery of custom ARKit algorithms and Bluetooth IoT protocols was outstanding. He is a rare technical leader who delivers both sophisticated architecture and clean code."

Duncan Ross, CTO
Chelsea Digital Ventures

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